Exterior of New 42 Studios in New York City illuminated at night with colourful window lighting.

New 42, NY

How New 42 streamlined operations and gained time to focus on creativity with ArtifaxEvent.

Overview

New 42 operates a ten-story arts complex in New York City, home to 14 rehearsal studios supporting Broadway, Off-Broadway, regional, and touring productions.

Managing bookings, contracts, and finances across such a busy facility is demanding. As a result, the team needed a more intuitive and efficient system.

By moving to Artifax, New 42 reduced contract and invoice creation time by half. In addition, the organisation simplified its financial reporting. Staff now have more time to support artists rather than administration.

The Challenge

New 42’s previous venue management system was cumbersome and prone to bugs. Even small errors often forced staff to start over. Furthermore, routine tasks such as generating invoices or reports required repetitive manual entry.

The organisation needed a user-friendly, arts-focused solution. Therefore, they began looking for a system that could streamline workflows, reduce duplication, and remove friction from daily processes.

Performers rehearsing a musical number inside a bright studio at New 42 Studios while an audience watches.

The Solution

Artifax offered a clear, intuitive platform that replaced many manual steps with automation and integrated reporting.

As a result, staff could generate contracts, invoices, and deposit reports at the click of a button. This eliminated the need for separate boilerplates and manual data entry. Moreover, the system’s clean design made it easy to navigate. Responsive, friendly customer support also ensured a smooth transition.

The Results

Since adopting Artifax, New 42 has dramatically improved both speed and accuracy in its administrative tasks. 

  • Contract and invoice generation time reduced by 50%. 
  • Deposit reports now produced automatically for finance. 
  • Information centralised in one user-friendly, arts-specific platform. 
  • Greater bandwidth for staff to focus on core responsibilities and client relationships. 

Client Testimonial

"Our previous venue management system was cumbersome, prone to bugs, difficult to work with, and required too much manipulation of the system to generate what we needed. Mistakes or errors required you to delete everything and start over. Hardly anything was automatic or simple. We needed a system that was much more user friendly and Arts-focused.

Artifax not only saved time on generating contracts and invoices for our clients, it has also streamlined deposit reports to our finance department. Paperwork is now at the click of a button instead of having to hard-enter all the information into a separate boilerplate. The look of Artifax is simple, clear, and not overly-crowded. The customer service has also been responsive, friendly, and helpful.

Ever since switching to Artifax, the time that it takes me to generate contracts and invoices for clients has been cut in half. This has given me additional bandwidth to focus on other job responsibilities.”
The New 42 logo in blue and black.
Brian Rosenblum
Studio Business Manager

Why It Matters

By adopting Artifax, New 42 transformed a time-consuming process into an efficient and transparent workflow. Consequently, staff now spend less time on paperwork and more time enabling creative work. The change demonstrates how intuitive design and automation can support growth and empower arts professionals.

See Artifax in Action

Explore how our venue and event management software helps you simplify scheduling, streamline operations, and deliver standout experiences — all in one place.