How Birmingham Hippodrome achieved better visibility, communication, and efficiency through Artifax.
Overview
As one of the UK’s most popular theatres, Birmingham Hippodrome stages more than 400 performances a year. With multiple departments managing programming, hires, education, and technical delivery, the organisation needed a single system to bring everything together. By adopting Artifax, the Hippodrome built a unified operational structure that has transformed how teams plan, communicate, and share information.
The Challenge
Before implementing Artifax, information about events and resources was scattered across departments, emails, and spreadsheets. According to Scott Whitehouse, Systems Development Manager, this created unnecessary complexity: “We needed a way to centralise all our event data, reduce duplication, and give teams a shared understanding of what was happening across the organisation.”
The Solution
Artifax was configured to reflect the Hippodrome’s departmental workflows, ensuring that programming, operations, and technical teams all worked from the same live information. Permissions and views were tailored for each department, and automated reports replaced manual data collation. This setup made collaboration seamless, while improving accuracy and accountability.
The Results
The platform now underpins every aspect of venue operation — from show scheduling to resource management and departmental reporting.
Client Testimonial
It’s also allowed us to identify efficiencies we didn’t realise we could make. By analysing data in Artifax, we’ve streamlined some of our processes and improved how we plan future events.”
Why It Matters
Birmingham Hippodrome’s experience demonstrates how a shared system can eliminate silos, strengthen communication, and drive smarter planning. With Artifax as its central hub, the organisation now operates with clarity, confidence, and measurable efficiency — empowering teams to focus more on delivering exceptional performances and experiences for their audiences.
See Artifax in Action
Explore how our venue and event management software helps you simplify scheduling, streamline operations, and deliver standout experiences — all in one place.