Marketing Assistant
Salary: c. £25,000 per annum
Location: Remote, UK (working from home)
The Marketing Assistant is a new role. This is an exciting opportunity for a candidate with a passion for marketing, all things digital and the arts and culture industry. This role will provide exposure to a wide range of marketing responsibilities making it the ideal opportunity for an individual to develop their career in marketing within a company and industry full of passion for the arts.
We are an entirely decentralised team, with colleagues in the UK and North America. This role will be remote working in the UK. Ideally, you’ll be based within the home counties, but we will consider candidates based anywhere in the UK, and there are opportunities throughout the year to meet ‘in person’ with colleagues both for business and social activities.
The Company
Based in the UK, and established more than 30 years ago, Artifax Software is a dynamic, industry-leading cloud software company, developing, supporting, and delivering solutions and services for venue and event management. Primarily working with organisations within the arts and cultural sector, Artifax supports household names globally including theatres, concert halls, arts centres, festivals, museums, galleries, visitor attractions and places of worship. Customers include the Royal Albert Hall, Metropolitan Museum of Art, LA Music Centre, South Bank Centre, Edinburgh International Festival and Toronto International Film Festival.
We are innovative and entrepreneurial, always looking for new ways to improve our software and services.
Supporting over 400 customers worldwide, we are part of the Volaris Group, a global family of more than 450 software companies and a division of Constellation Software Inc, a publicly traded multi-billion-dollar organisation. This allows us to benefit from a wide network of specialist knowledge and resource.
With significant growth plans in the UK and North America already underway, this is a fantastic time to join the team.
Responsibilities
General
- Support and promote the business at shows, events, and networking opportunities if required
- Represent our company values and brands through all content and activities
- Complete ad-hoc duties to support the Marketing Department and wider business
- Monthly reporting on success of digital activities
- Copywriting for case studies and digital content
Email
- Responsible for maintaining a regular programme of emails to prospects and existing clients in tools such as HubSpot and SendInBlue, including writing compelling copy
- Analysing data and using A/B testing to optimise emails and landing pages in line with conversion rate (CRO) principles
- Writing and building compelling emails, ensuring emails are scheduled in line with agreed email calendars
- Building landing pages
- Building new email templates using a drag and drop builder
- Using A/B testing to optimise emails and landing pages
- Managing client database, ensuring data is kept clean and emails are sent to relevant audiences
Wordpress Website
- Content development – working with the team to create new and regular digital content, blog posts, case studies and website content
- Knowledge of SEO, Google Analytics and performance reporting
- Management of website maintenance including backups, plugin updates and WooCommerce
- Management of inbound website contact forms
Social Media
- Ownership of the social media management using Crowdfire with a big focus on content creation in addition to developing and publishing content schedule
- Growing the company’s social presence and audience across current and new platforms
- Building online communities across social and some elements of community management
- Contributing and developing the social media strategy with the Marketing Manager
- Monitoring, reporting and analysing the social accounts to ensure KPIs are being met
- Spotting social media trends and opportunities to maximise reach across key audiences
Competencies
- Adobe Creative Suite – Photoshop and InDesign - essential
- Canva.com - essential
- Crowdfire - desirable
- SendInBlue - desirable
- Google Analytics GA4 - essential
- Google AdWords - desirable
- Wordpress and Woocommerce - essential
Our ideal candidate will…
- have at least 2 years of experience in a marketing role
- have knowledge, experience and/or a keen interest in our core target market – Arts and culture
- be creative and able to develop new, imaginative ideas
- have a keen attention to detail
- have excellent English written and verbal communication skills
- be a team player whilst also being happy to work independently and self-motivate - essential in a remote working position
be proactive and down-to-earth
- have high integrity, with a keen sense of values
- be target driven with a positive approach to work and a ‘can do’ attitude
- have an awareness of the digital and social landscape
- be willing to travel across the UK and abroad
- have a hunger and desire to succeed
- be degree qualified
What's on Offer:
- Permanent Role
- Full time, 37.5 hours per week
- Flexible working hours
- Working from home, but required to attend ‘in-person’ meetings, briefings, training courses and other company events as and when the business may require
- Fantastic career progression opportunities
- Opportunity to collaborate with, share best practice with, and learn from like-minded colleagues across a large global network of companies
- Potential travel within the UK and abroad on the Company’s business
- Inclusion on the Company’s discretionary bonus plan
- Option to join the Company’s health cash plan
- Full access to LinkedIn Learning
- Inclusion on the Company’s perks and wellbeing plan
- 25 days leave p/a increasing up to 33 with length of service
Please note that as the role is UK based, you will need to be resident in the United Kingdom with the right to live and work in this country.
Closing date for applications: Friday 23rd December 2022, please send your CV and a covering letter to [email protected] 
