Written by our Marketing Manager, Claire Robinson
The relationship between creative endeavours and analytical data might not be the first thing that springs to mind when people think of arts and culture venues — or even the second or third — but whether you're a performing arts centre, festival, museum or any type of venue with bookable spaces you will have stakeholders who need to understand your organisation and measure its success.
Each field that you fill in or each piece of data that you collect is potentially business intelligence that you can make use of at a later date to measure performance, inform a decision, help you develop a strategy, or simply save you time.
Don't worry, you don't have to be a whizz at Excel formulas or Power BI to harness the power of this data that you are collecting as part of your day-to-day operations: ArtifaxEvent makes it easy.
How to get started
If you have ArtifaxEvent already you are one step closer to using your business intelligence.
With standard and custom fields, you can capture all the data you need.
Our library of standard reports saves you typing documents to customers, and creating operational reports such as function sheets, What’s On calendars and supplier schedules. That saves time and ensures accuracy.
There are also financial and statistical reports to analyse room and resource usage. The more data you enter over a longer period of time, the more useful the data will become for you as you start to build up an archive of historic data which can help you to spot patterns. Having a year’s worth of resource usage will allow you to spot if there's a resource that you regularly have to outsource in order to meet demand so you know to look into ordering more of that item.
Your data, your way
Wrangling with a master schedule that needs to work for every department? Struggling to pull together data for a board report? If you have a reporting requirement that’s specific to your organisation, our development team can build you a custom report. We can develop reports that pull data from various fields and arrange it in the way that your staff or stakeholders need it. We’ll even help you have different versions for different audiences, so you don’t need to compromise on clarity.
This can not only save hours of admin time and improve the accuracy of shared data, but ensure the data is correctly understood.
If you happen to be a data whizz, you can also extract data as .csv, import directly from Microsoft Excel or use our API to pull data into PowerBI yourself. If you can search for it, you can export it!
Next steps
So, now that I've convinced you of the power of data and hopefully made it seem a little more useful and a bit less tedious, what’s next?
You don’t have ArtifaxEvent? Call us, it will definitely be worth your time!